In order to streamline business and preserve its energy in more profitable efforts, Starbucks has announced the removal of 200 products from its stores.

Now what products Starbucks plans on pulling and when has yet to be decided, leaving fans of the coffee company in the dark until that fateful day occurs. Many are speculating that the countless displays of mugs, thermoses, and other products like the French presses will no longer be available.

But, again, no one knows for sure which items will stay and which ones will go. And, unfortunately, that’s something we’re all going to have to live with.

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The reasoning behind this change is actually quite simple: those products haven’t been bringing in the money, so they’re being cut.

Starbucks’ Chief Financial Officer Scott Maw told investors back in January,

“We are examining each of our businesses in order to focus our investments on those businesses that will meaningfully contribute to revenue and profit growth, while licensing or exciting those that won’t.”

Holiday merchandise saw a fall last year, and Maw said that, in terms of sales, those items have been “flat to slightly negative for several years.”

This decision to remove products comes after the coffee company’s previous streamlining efforts, such as closing Teavana stores and shutting down the online store. Less is more, I guess?

What do you think? How do you feel about Starbucks pulling hundreds of items from its stores? Which products do you think will be removed, and when? Share your thoughts with us in the comments below, and let’s get the conversation started.

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